Sr Manager – Digital Analytics & Insights

Section: Headquarters

VF Corporation is looking for an exceptional Sr Manager – Digital Analytics & Insights to join our Team based in Stabio, Switzerland.

Let’s talk about the role!     

The Sr Manager Digital Analytics & Insights will be responsible for delivering the insights and analytics framework through 3 main areas of delivery:

• Full funnel measurement framework, to deliver consistent and constant set of xbrand digital KPIs to monitor health of the business and drive high frequency diagnostics.
• Drive longitudinal insights: Proactively define an agenda of analysis identify digital commerce opportunities.
• Work as a products development gate, to support prioritization of product developments, by impact estimation and post release measurement.

Full funnel measurement framework

• Create strong stakeholders’ network across brands, to influence decision making and prioritization of activities.
• Set up funnel monitoring framework to effectively communicate and stimulate actions.
• Actively work on analytics platforms and suites, to blend internal and external data sources to create holistic views on performances.
• Work with Digital Analytics implementation team, to maximise site tagging for impactful measurement.
• Identify cross-brand, business reporting, analytics and data management that can bring efficiencies and return on investment across the EMEA digital business.
• Establish weekly review with brand stakeholders to challenge full funnel KPI performance and push short term corrective actions.
• Forecasting yearly financial outcomes

Drive longitudinal insights

• Understand end-to-end consumer journeys on shop and how to measure effectiveness, to clearly identify opportunities for optimizing site conversion.
• Partner with testing team to be the data and analytics lead on eCommerce tests, accurately and methodically collecting and analysing results to help drive decisions forward.
• Drive continuous improvement in conversion rates.
• Leverage digital experience analytics suites and identify UX improvements
• Drive longitudinal analysis to understand journey optimization
• Support coordination of digital analytics vendors to maximise value extractions from analytics solutions.

Work as a digital products development analytics gate

• Support Digital products functions prioritizing development and continuous improvement roadmap, evaluate impacts of planned items.
• In collaboration with data science and advanced analytics team, apply analytics methodologies to measure impact of implemented features, with obsession for incrementality.
• Drive unbiased reporting and communication plans, to report on impact.

Skills for Success

• Excellent knowledge of, and experience with web analytics tools. Particularly Google Analytics, GTM and Digital experience analytics solutions (Contentsquare, Quatum Metrics, etc..)
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making
• SQL and python knowledge
• Strong understanding of web marketing technologies, and digital marketing channels such as SEO, SEM, affiliate programs, email marketing
• Stakeholder management
• Strong Influencing skills and experience in managing small team
• Excellent written and oral communication skills
• Organised, proactive and timely in delivering results

Additional

• Master’s degree (preferably in mathematics, finance, business or statistics) or equivalent.
• At least 5 years of relevant systems experience in a retail Digital Analytics eCommerce environment.
• Experience in the apparel industry / Digital consulting would be beneficial.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

This post is eligible for relocation support to applicants who lives more than 100 km from Stabio.

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

Tagged as: analyst, retail, sales, ventes