E-commerce Transformation, Senior Manager

VF International is looking for an exceptional Senior Manager, E-commerce Transformation, to join our Omnichannel Operations team based in Stabio, Switzerland.

Let’s talk about the role!

We are seeking a dynamic and experienced Senior Manager, E-commerce Transformation, to join our EMEA team. This role focuses on optimizing e-commerce operations and driving strategic initiatives across the region.

You will not be directly responsible for day-to-day E-commerce activities but will concentrate on designing and driving E-commerce strategic initiatives aimed at improving our financial performance, and aligning commercial strategies to elevate our digital presence and capabilities.

Job Details:

Strategic Vision & Leadership:

• Lead the development and execution of the e-commerce transformation strategy, ensuring alignment with VF Corporation’s key objectives and long-term business goals.
• Identify key areas of opportunity within E-commerce operations, focusing on enhancing customer experience, driving revenue growth, and improving operational efficiency.
• Analyze market trends and competitive landscape to anticipate changes and adapt strategies accordingly.

Operational & Digital Excellence:

• Determine end-to-end E-commerce operations optimizations, including order fulfillment, inventory management, and supply chain logistics, to ensure seamless, efficient, and scalable processes.
• Support the migration to new digital platforms, partnering with involved technology teams and ensuring business readiness.
• Implement process improvements across the E-commerce ecosystem by leveraging automation and analytics.

Performance & Financial Management:

• Develop and maintain comprehensive financial models to evaluate the impact of transformation initiatives.
• Monitor key performance indicators (KPIs) such as conversion rates, average order value (AOV), and customer lifetime value (CLTV) to identify areas for improvement.
• Drive cost optimization projects, including refining the returns process to reduce expenses and improve the customer experience.
• Provide actionable insights and regular reports to senior leadership, highlighting progress, risks, and opportunities

Change Management & Talent Development:

• Lead change management efforts across the organization, ensuring that new processes, technologies, and cultural shifts are effectively adopted and sustained.
• Partner with HR to align talent development strategies with the needs of the E-commerce transformation, identifying skill gaps and implementing training programs.

Stakeholder Engagement & Communication:

• Serve as the primary point of contact for E-commerce transformation initiatives, maintaining strong relationships with key stakeholders across global and regional teams.
• Facilitate cross-functional collaboration, ensuring alignment between E-commerce, IT, finance, supply chain, and brand teams.
• Regularly communicate transformation progress, challenges, and successes to senior leadership.
• Represent the EMEA region in global e-commerce forums, sharing insights and best practices whilst ensuring regional needs are addressed in global strategies.

Execution Monitoring & Project Management:

• Oversee the execution of E-commerce transformation projects, ensuring that initiatives are delivered on time, within scope, and on budget.
• Utilize project management tools and methodologies to ensure consistent tracking, reporting, and transparency across all transformation initiatives.
• Ensure that project outcomes meet or exceed defined objectives, with a focus on continuous improvement

Skills for Success

• Experience in E-commerce operations, digital transformation, or a related field.
• Experience in a consulting firm, or a competitor in the apparel, footwear, or consumer goods industry is highly desirable.
• A degree in Business Administration, Finance, Economics, or a related field (a Master’s degree or MBA is preferred).
• Strong understanding of e-commerce operations, including supply chain, logistics, and technology.
• Proven experience in financial modelling, business analysis, and performance optimization.
• Excellent commercial acumen, with the ability to translate data into actionable insights.
• Strong project management skills, with experience leading cross-functional teams.
• Exceptional communication and stakeholder management abilities.
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and continuous improvement.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Relocation support may be available to applicants who live more than 100 km from Stabio.

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

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Tagged as: e-commerce